GAMES AND ACTIVITIES

The ten most valuable and strongest toy brands of 2023, according to Brand Finance

The toy industry is constantly evolving, and every year we see the emergence of new brands and products.

However, there are some companies that have a long history in the industry and continue to dominate the market. In 2023, according to the report by Brand Finance, there are 10 toy brands that stand out for their strength and value. These brands represent some of the world's most beloved toys and continue to attract the attention of consumers of all ages. Among these brands, Magic: The Gathering is the fastest growing brand, with an impressive 122 percent increase in brand value.

In this photo gallery we explore the 10 most valuable and strongest toy brands of 2023.

Getty Images / Wikimedia Commons Rights (Collage)
The 10 most valuable and strongest toy brands of 2023, according to Brand Finance
The toy industry is constantly evolving, and every year we see the emergence of new brands and products. However, there are some companies that have a long history in the industry and continue to dominate the market. In 2023, according to the report by Brand Finance, there are 10 toy brands that stand out for their strength and value. These brands represent some of the world's most beloved toys and continue to attract the attention of consumers of all ages. Among these brands, Magic: The Gathering is the fastest growing brand, with an impressive 122 percent increase in brand value. In this photo gallery we explore the 10 most valuable and strongest toy brands of 2023.
Getty Images
10) Hasbro
In the tenth position we find Hasbro, probably the world's largest producer of board games. Hasbro has lost three positions since 2022: in fact, the value of the brand has dropped from $361 million in 2022 to $339 million in 2023.
By Tourtefouille - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=43348832
9) Magic: The Gathering
Ninth position for Magic: The Gathering (MTG), a board and digital trading card game created by Richard Garfield. MTG has gained several positions, moving from the 17th position obtained in 2022 to the current No. 9 position. Brand value grew from $158 million to $352 million. Magic: The Gathering is the fastest growing brand, with an impressive 122% increase in brand value.
By Toei Animation - Own work, Public Domain, https://commons.wikimedia.org/w/index.php?curid=2420470
8) Dragon Ball
Eighth position for Dragon Ball, the famous Japanese manga and anime franchise. Dragon Ball loses two positions compared to 2022 from a value of $409 million to a value of $383 million.
Funko Pop!
7) Pop!
In seventh position there is Pop!, which makes figures modeled in a style similar to the Japanese chibi style, which has seen its value rise. It has gained two positions since 2022, rising from a value of $337 million to a value of $409 million.
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6) Hot Wheels
Sixth position for Hot Wheels, an American brand of scale model cars introduced by the U.S. toy maker Mattel in 1968. Hot Wheels gained two positions over 2022 from a value of $348 million to its current value of $410 million.
NERF
5) Nerf
In the fifth position is Nerf, a brand active in the sale of toy guns that shoot darts, lasers or water. Nerf maintains its position in the rankings compared to the previous year, undergoing a slight change in value. In fact, it goes from $463 million in value to $462 million in value.
Di Utente:SignorinaSilvani - screenshot catturato da me, Copyrighted, https://it.wikipedia.org/w/ind
4) Barbie
Fourth position for Barbie, the world's most popular line of dolls. Barbie increased its value while maintaining its position in the rankings: rising from a value of $588 million to a value of $701 million.
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3) Fisher-Price
On the lowest step of the podium is Fisher-Price, a U.S.-based company that makes toys for babies and children. Fisher-Price maintains its position by increasing its value. Fisher-Price goes from $746 million in value in 2022 to $879 million in value today.
Getty Images
2) Bandai Namco
Bandai Namco ranks second, keeping its position in this special ranking unchanged. However, the Japanese video game company has lost value: Bandai Namco falls from $1.743 billion in value in 2022 to the current $1.583 billion.
Getty Images
1) Lego
In first position is Lego, which maintains its 2022 position. The Danish company known for its line of assemblable bricks continues to grow and does not seem intent on slowing down. It has increased its value from $6.026 billion in 2022 to the current $7.444 billion (2023). Lego is the world's most valuable toy brand for the ninth consecutive year.
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